The digitization of the life and health insurance business is happening at breathtaking speed. With that, the policy application and underwriting processes are being brought to the attention of people who used to be less concerned with them - such as actuaries, marketing folks and product managers.
Digitization has spread to every aspect of our personal and professional lives - including, of course, the insurance industry. It affects all sorts of different areas: from interfaces with end-customers and brokers, to wearables like fitness trackers that are supposed to encourage customers to behave in a more self-aware way.
Digital represents a continuous form of disruption to existing or new business models, products, services or experiences enabled by data and technology. Effectively leveraging digital innovation can allow life insurance companies to reduce customer service costs while increasing both customer satisfaction and retention.