Milliman - Healthcare - True Group Long-Term Care Advisor - Overcoming LTC barriers

It is no secret that the long-term care insurance (LTCI) industry is having trouble offering products with a convincing and an attractive value proposition. In a recently released report, Conning Research & Consulting, Inc. reminds us that from an economics point of view, in order for a consumer to purchase a product, the product must 1) satisfy a perceived need or a want for which the consumer is personally responsible and 2) have an acceptable price. It appears that there are large gaps between LTCI consumers and insurers in both of these areas. (link updated)

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