LIMRA/McKinsey Study Reveals How Life Insurers Can Optimize Advisor Performance

A multi-faceted approach is the best way to enhance advisor performance, according to a major new study of distribution in the life insurance industry recently released by LIMRA and McKinsey & Company. The study, conducted in the fall of 2008, surveyed more than 1,200 advisors across a broad range of distribution channels to identify the challenges facing the industry and practical steps that carriers can take to enhance productivity and retention.

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