Life Insurance Marketing Strategy Grows in Importance as Consumers Cross Channels

A recent report from LIMRA highlighted the turbulent life insurance market. Ashley Durham, a senior analyst for product research at LIMRA, reported on November 30th that total individual life insurance sales declined 11% in the third quarter of 2009. Total individual annualized premium sales are down 19% year to date in 2009. But not all of the news was disappointing, as whole life grew and term remained flat year-to-date.

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