The Life Insurance Industry Needs To Get With The Times

The way it sells its products is stuck in another era, say Accenture's Michael Costonis and David P. Shatto in this Forbes piece.

Costonis and Shatto suggest that insurers explore commoditized, direct-to-consumer models, as well as non-traditional sales channels such as the Web, social networking, direct marketing and mobile applications.

http://www.forbes.com/2010/01/13/life-insurance-industry-leadership-mana...