Islamic insurance: A competitively priced, ethical product with potentially widespread appeal
Takaful (Islamic insurance) is one of the fastest growing types of insurance worldwide and has potentially significant appeal beyond just Muslim populations. Writing in PricewaterhouseCoopers' Insurance Digest, the authors describe takaful’s attributes and attractions, and offer suggestions on how insurers can market it.
http://www.pwc.com/en_GX/gx/insurance/pdf/americas_insurance_digest0808.pdf

