Insurance Industry Scores Woefully Low in Social Media Rankings

NetProspex, an online business contact service, just released its Fall 2010 Social Business Report, which analyzed its database of 2 million participants to assess company affiliations, industry affiliations, professions and regions.

The good news is that the insurance industry made the top 50 list in terms of social networking-savvy industries. The bad news is that it was ranked number 42 on the list, behind restaurants and sports teams, and just ahead of debt collection and hair salons. For what should be a highly social industry, the insurance industry has some work to do in raising its profile among social networks.

http://www.insurancenetworking.com/blogs/insurance_technology_social_med...