Is this a good bet? Driving value amid uncertainty

How can life insurers be sure that they are targeting strategic investment where it can earn its best return and how can they convince analysts and investors they are making the right choices? In this PricewaterhouseCoopers Insurance Digest piece, Albertha Charles and Hsiu Min Lim look at how advanced techniques that match insight into customer preferences with dynamic financial analysis could provide a convincing answer.

http://www.pwc.com/en_GX/gx/insurance/pdf/is_this_a_good_bet_0908.pdf