The Emerging Value of Rx Databases

No recent underwriting initiative has piqued the interest of life insurers quite like prescription databases. For a per-case fee a company can run a quick search that provides the names of medications taken, when and how often they were filled and the prescribing doctor. Even better, there’s no additional client contact required – it’s quick and invisible.

With a knowledge of medications (or access to textbooks and websites), the information in a prescription report can do everything from verifying medication compliance to rooting out misrepresentation. Now that these databases have been in use for a while, it’s time to reflect.

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