Teleunderwriting

Teleunderwriting: A Tale Of 21st Century Reality (Part 2 )

Hank George FALU, CLU, FLMI
Broker World • 2002

 

Teleunderwriting embraces multitudes. It is, at the same time, both a technical process that reconfigures day-to-day home office underwriting and a dynamic process that affects every aspect of how we select risks.

Reflections on Two Teleunderwriting Articles From the United Kingdom

Hank George, FALU, CLU, FLMI
September 2008

 

In the November, 2007 issue of General Re Life and Health’s Risk Insights publication there was an article by Dave Nicholas, Underwriting Manager in the United Kingdom, titled “Using the Telephone as an Underwriting Tool.”

In other words, teleunderwriting.

I discovered this piece a bit belatedly and then learned of a more recent piece by Dave in the March, 2008 issue of this esteemed periodical.

After reading both carefully, I e-mailed Dave and asked if he’d mind me writing about what he said, adding my own observations and comments.

Dave had no objections whatsoever (thank you, my friend!)…

…and so, away we go!

Debunking The “Control” Myth In Teleunderwriting

Hank George, FALU, CLU, FLMI
June, 2008

 

At a recent lecture I did for a state underwriting association, a management underwriter for a P&C-based life insurer mentioned her continuing frustrations in trying to convince their sales representatives (once again, I use this as a synonym for agent, broker, intermediary, etc.) to accept teleunderwriting.

In this case…and so many others…the nidus for field resistance was their “concern” for “loss of control” over their clients.

The “control” myth had reared its predictable head once again!

Synergy: Seizing the Opportunity Afforded by Teleundewriting to Make Strategic Changes in Your Underwriting Practices

Hank George, FALU, CLU, FLMI
January, 2008 • Teleunderwrtiting Essay 12

 

Introduction

In this final essay in our teleunderwriting series, we will focus on how insurers can capitalize on the introduction of teleunderwriting to make important changes in underwriting practices. It is imperative that insurers use this window of opportunity wisely for two reasons:

  1. It is open to you by virtue of the huge positive impact teleunderwriting will have on turnaround time for your sales force. They will be excited about this and other payoffs to them from this new process and you can leverage this to your advantage.
  2. Almost every company in the industry has changes that need to be made regarding requirements and other practices which harmonize with teleunderwriting and/or bring advantages in other ways. Making them invariably means treading lightly. Perhaps less so in this context than at any other point.

Four Birds With One Stone*: Solving Major Producer Issues With Teleunderwriting

Hank George, FALU, CLU, FLMI
December, 2007 • Teleunderwrtiting Essay 11

 

Most arguments advanced in support of embracing teleunderwriting have to do with over- all corporate and underwriting-specific objectives.

We usually don’t think of teleunderwriting in terms of its broad contribution to assuaging the concerns of those who sell our products (thus, giving us a reason for being on the payroll!).

We should.

This essay is a direct result of a survey report summary, published in the November, 2007 issue of Insurance Marketing. This high-quality monthly circulates widely within the North American agent/ broker community.

Report of a Brand New Teleunderwriting Survey

Hank George, FALU, CLU, FLMI
November, 2007 • Teleunderwrtiting Essay 10

 

Characteristics of Survey Respondents' Companies

We have just completed a survey of 18 American life companies currently engaged in teleunderwriting. The findings should be of interest to all life and health insurers using or considering teleunderwriting. Therefore, this essay will review the results of that survey, with added commentary…as readers have no doubt come to expect from this underwriter!

CLASH OF THE TITANS: Teleunderwriting & Producers

Hank George, FALU, CLU, FLMI
October, 2007 • Teleunderwrtiting Essay 9

 

Let me clarify that by “salesperson” I mean “producers,” (the most common term of reference in the USA), brokers, intermediaries, advisors, agents…or whatever other (polite) term you prefer.

Some years ago, I was asked to speak in the Canadian Province of Alberta to a meeting of producers. One of my topics was teleunderwriting.

After I presented the teleunderwriting concept… they booed me! Thank God they didn’t have empty beer bottles in their hands!

Why did they react so negatively?

They were afraid – no, make that dead on certain – that teleunderwriting would encroach on their relationships with their clients, putting them at risk for losing the business (and, depending on the client, potentially a great deal more business) due to head office delays, insensitivities and nonspecific blundering.

Were their fears legitimate?

At face value, you bet they are!

If I were a producer, I’m certain I would have had the same apprehensions when hearing that head office personnel – or worse, strangers (outsourced providers) – were going to deal directly with the source of my livelihood, before the premium (and my commission) was paid!

Teleunderwriting Triage

Hank George, FALU, CLU, FLMI
September, 2007 • Teleunderwrtiting Essay 8

 

What do we mean by “triage?”

In clinical medicine, triage is the process by which patients – typically in emergency care settings – are divided into groups based on the urgency of their need for treatment. For example, if you have a bad cold and I have a bleeding head wound…and we both arrive at the E.R. at the same time, you will be watching TV (bored out of your mind) while I am treated first.

Triage is also a fact of life in underwriting, but in a different way.

In all modes of underwriting, we reach several points in the appraisal process where we may be positioned to make the fundamental triage decision: can I take action with what I have or do I need more information?

The Teleunderwriting Disconnect

Hank George, FALU, CLU, FLMI
August, 2007 • Teleunderwrtiting Essay 7

 

Realizing Reasonable Expectations

In 2009, at least one U.S. insurer will celebrate 20 years of teleunderwriting. A handful more will follow in the ensuing years…but the fact is that the vast majority of insurers now doing teleunderwriting started after the turn of the millennium and many are still sorting their way through issues that need to be addressed to optimize success.

The Crown Jewel of Teleunderwriting = Rx

Hank George, FALU, CLU, FLMI
July, 2007 • Teleunderwrtiting Essay 6

 

Introduction

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