Hank George, FALU, CLU, FLMI
March 2009
Context
What are the two biggest underwriting-related concerns of senior management in direct-writing life insurers?
#1 – Reducing new business acquisition costs
#2 – Reducing application-to-issue cycle time
Both of these issues are conspicuous high priority agenda items in most companies.
The matter of business acquisition costs is, if anything, accentuated by the current economic environment.
What other goals are compelling in this regard?
- Improve our image with consumers
- Make it easier for customers to do business with us as a “financial services” industry
- Facilitate – rather than obstruct – the flow of new business
- Recruit and retain producers by offering accommodating requirements while preserving and enhancing favorable mortality