Selling

Life Leads Voluntary Sales for 2009

Voluntary life sales accounted for 24 percent of all voluntary sales in 2009, and new life sales were $1.3 billion for the year, up about 14 percent over 2008, according to Eastbridge’s U.S. Worksite Sales Report.

Choosing the Perfect DI Prospect

In response to the lagging economy and lackluster life sales, many producers are renewing their focus on disability insurance (DI) as an income-bolstering strategy. It’s a good plan because now, more than ever before, American workers understand the serious need for income protection. If you haven’t dipped your toe in the DI pool, now’s the time! If you’re unsure how to get started, here’s a quick rundown on how to choose the perfect DI prospect.

The Economics of Life Insurance Distribution

Presentation from the SOA 2010 Life & Annuity Symposium, May 17-18, 2010.

Mid-Income Women Struggling Financially: LIMRA

Over half of middle-income women feel dissatisfied with their current financial situation and uncertain about their future financial needs, according to a new survey on reaching women customers.

Furthermore, almost a third of the women didn’t know how to achieve their financial goals, say LIMRA researchers.

Why Advisors Need To Compare LTC Provisions

Understanding long term care insurance terminology is often the cause of great confusion and frustration for advisors as well as consumers.

Much of the benefits terminology was derived from the long term disability industry, where it also bewildered applicants. Today, many LTC policies use simpler and more understandable concepts, but assessing the terms carefully is still essential, because terms differ between contracts and they may involve tradeoffs from traditional comprehensive LTC insurance.

Life Products Hit With Steepest Sales Decline Since WWII

After a 26% dive in the first quarter compared to a year earlier, individual life insurance annualized premiums dropped 20% in the second quarter, according to a new survey.

The Life Insurance Industry Needs To Get With The Times

The way it sells its products is stuck in another era, say Accenture's Michael Costonis and David P. Shatto in this Forbes piece.

Costonis and Shatto suggest that insurers explore commoditized, direct-to-consumer models, as well as non-traditional sales channels such as the Web, social networking, direct marketing and mobile applications.

Is the amount of coverage appropriate for the client’s financial situation?

From Bob Pedigo's series discussing the benefits of using the Laser Underwriting Approach, which utilizes an agency-based staff underwriter.

The Time Is Right For A Fraternal Renaissance

Historically, fraternals thrived when times were tough and the need for community was great. The time is right now for fraternals to refine their mission, promote the valuable but often overlooked contributions they make to communities, recruit new agents and members, and engineer a rebirth.

Life Insurance Marketing Strategy Grows in Importance as Consumers Cross Channels

A recent report from LIMRA highlighted the turbulent life insurance market. Ashley Durham, a senior analyst for product research at LIMRA, reported on November 30th that total individual life insurance sales declined 11% in the third quarter of 2009. Total individual annualized premium sales are down 19% year to date in 2009. But not all of the news was disappointing, as whole life grew and term remained flat year-to-date.

Life Web Searches Rise

Internet users searched for life insurance information on the Web about 16.6 million times in 2009, according to a Web traffic measurement firm.

Bank Life Sales Soar

U.S. banks sold 32% more life insurance during the first 3 quarters of 2009 than they did during the comparable period in 2008, according to Kehrer-LIMRA.

Kehrer-LIMRA, Windsor, Conn., has published percentage change figures, not figures on the total volume of life insurance products sold. Bank life sales account for just a portion of all U.S. life sales.

But the growth rate for life sales at banks far outpaced the life sales growth rate for the U.S. life insurance industry as a whole, Kehrer-LIMRA reports.

Bank Channel Growing in Life Insurance Sales

Like manufacturers seeking multiple distribution avenues, many life insurance companies have been looking for further sales channels. The bank channel, for one, has been gaining traction.

Mathas Sees Opportunities In Recession - Distribution

Because the life insurance industry weathered the recession so well, it now has the opportunity to remarket itself to consumers as a reliable and secure place to put their money, says Ted Mathas chairman of New York Life Insurance Company, speaking at the 20th annual executive conference for the life insurance industry in New York.

MIB: Life Activity Increases

U.S. life insurers received more requests for individual coverage in October than they did in October 2008, and activity for older applicants soared.

Pre-Game Coverage

Agents help prospective athletes insure their future—even before they’re eligible to turn pro.

Making the transition from life to long-term care insurance

As financial services professionals, life insurance producers have the enormous obligation to help protect their clients, and their clients’ families, against the financial risks they face. However, many Americans today may be under-prepared to deal with the financial risk associated with the need for long-term care.

MIB: 45-69 Age Group Awakens

U.S. life insurers received fewer requests for individual coverage from young applicants in September than they did in September 2007, but activity for older applicants was stronger.

Life Settlements: Legal Rights and Opportunities for Insurance Policy Owners

Article by Chris Orestis, Life Care Funding Group, published July, 2009: New York State Bar Association Elder Law Journal.

What's Going On: Advances in Medical Testing Benefits Underwriting

Even this math-challenged editor can define the most famous equation in physics — “energy equals mass times the speed of light squared,” or E=MC2. Did you know that life underwriters operate under a similar principle these days? It’s U=IS2, which stands for “underwriting equals information times the speed of decision-making squared.”

Are there any avocation, financial, aviation or legal concerns?

This is the eighth article in a series of 12 discussing the benefits of using the Laser Underwriting Approach, which utilizes an agency-based staff underwriter. Each story in the series addresses one of the 10 preliminary questions that make this approach effective. (Earlier articles in the series can be accessed here.)

Life Insurance Sales Nosedive, Worst Drop in 67 Years

Individual life insurance annualized premiums plunged 20% in the second quarter, according to LIMRA’s U.S. Individual Life Insurance Sales report. For the year to date, sales fell by 23%. In a statement, LIMRA senior analyst Ashley Durham called the drop-off the “steepest six-month decline since the second half of 1942.”

Flummoxed Over Bancassurance

Best's Review essay by Hank George argues that underwriting poses no obstacle to life insurance sold by banks, and that with today's rapid underwriting tools, banks should be using this opportunity to sell to the under-served middle market BECAUSE of the rapid, efficient underwriting.

LIMRA/McKinsey Study Reveals How Life Insurers Can Optimize Advisor Performance

A multi-faceted approach is the best way to enhance advisor performance, according to a major new study of distribution in the life insurance industry recently released by LIMRA and McKinsey & Company. The study, conducted in the fall of 2008, surveyed more than 1,200 advisors across a broad range of distribution channels to identify the challenges facing the industry and practical steps that carriers can take to enhance productivity and retention.

Sharp Quarterly Drop in Individual Life Sales: LIMRA

New annualized premium for individual life insurance dropped 14% in Q4 '08, ending the year with an overall 7% decline, according to LIMRA's quarterly sales survey.

Institute Sees More Americans Losing Insurance

More Americans will lose their health insurance as the economy weakens, health care becomes more expensive and fewer employers offer coverage, the U.S. Institute of Medicine said in a report on Tuesday.

What's Going On: Advances in Medical Testing Benefits Underwriting

Even this math-challenged editor can define the most famous equation in physics — “energy equals mass times the speed of light squared,” or E=MC2. Did you know that life underwriters operate under a similar principle these days? It’s U=IS2, which stands for “underwriting equals information times the speed of decision-making squared.” (Lifeinsuranceselling.com)

Understanding the Underwriting Challenges of the Age 65-Plus Market

When working with an older client in the planning process, the individual’s health may be a critical component of the underwriting equation. Right from the start, there are certain issues that should be taken into consideration.

The Financial Underwriting Test: "Does It Make Sense?"

When it comes to financial underwriting, there is one key question: "Does it make sense?” It's important because this is the question underwriters focus on when evaluating life insurance applications for financial risk.

The Vast Difference Between Life Settlements and STOLI

As life settlements (or viatical settlements), have grown enormously in popularity and use over the past few years, regulation of this secondary market has become a headline issue for many states, garnering a great deal of attention (and controversy) among national organizations such as the National Association of Insurance Commissioners (NAIC) and the National Conference of Insurance Legislators (NCOIL). Consumers, institutional investors, financial advisors, and the “primary market” insurers, as well as regulators and public policy makers are all very interested in the handling of life settlements.

Latest Developments in Identifying Cardiac Risk

Heart disease continues to be the leading cause of death for Americans, according to the Centers for Disease Control.1 Fair, inexpensive, and accurate assessment of health risk presents a challenge to all insurance companies. Research in clinical medicine is impacting insurance medicine in new and exciting ways and is transforming how companies assess the cardiac risk of a proposed insured. New laboratory testing evaluating insurance risk profiles will assist in more accurately classifying cardiac risk. It is important, therefore, to review the new and existing laboratory markers that are available in your clients’ cardiac mortality risk.

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