Selling

The Producer/Carrier Disconnect (video)

David Woods challenges the insurance-carrier notion that product development is more important than producer support.

Insuring an Aging Population

The U.S. population is aging rapidly. Today, 1 out of every 9 Americans is "old" — another individual turns 50 every 8 seconds. Those aged 65 and older now exceed 35 million, a number poised to explode.

4 Ways to Ruin The Insurance Customer Experience

Customer experience is top of mind for insurance executives these days. To attract, retain and engage customers in the age of Facebook and the iPad, carriers are more willing than ever to sacrifice previously established best practices in favor of new technologies and fresh approaches that aim to mitigate customer churn. Yet there still are some obvious places where they are missing the boat.

Bank Life Sales Trending Upward Once Again

In the third quarter of 2010, banks sold $513 million in life insurance premium, more than they had in any other quarter on record.

Mobile Technology for the Life Insurance Producer: Is It a Fad or the Future?

Consumer behavior and expectations, along with pressures to conduct business more efficiently, are making the shift toward mobile platforms more than just a fad.

Substandard Ratings: Going the Extra Mile

Occasionally, even the most seasoned agent is surprised by an adverse underwriting decision and must engage a prospect with disappointing news. Sometimes, when an agent explains that a substandard rating is being assessed due to information uncovered during the underwriting process, the prospect isn’t surprised and may even admit that they “forgot” to mention a particular element of health history or avocation.

Voice of the Producer: Life and Annuity Producer Survey

To gain insight into what carriers can do to better meet the needs and preferences of producers, Deloitte surveyed almost 650 U.S.-based life and annuity producers on a variety of issues including the outlook for their business, their level of satisfaction with the support they receive from carriers, and the factors that drive their selection of a carrier when placing new business.

Life Insurers Move to the Future, the Old-Fashioned Way

In a sea of specialized products with increasingly complex rules and fee structures, it might be surprising to know that industry leaders themselves favor a more streamlined approach.

Position Your Business for the Best Possible Results

As an insurance agent, you know that the worst-case possibility of having a case declined exists.
 

LIMRA: Insurer's Financial Strength a Top Producer Priority

A new LIMRA study finds that a more than a quarter of producers (26%) consider the financial strength of an insurer one of the two most important factors in 2011, compared to just 16 percent in 200

Life Insurance: A Changing Market

Along with LIMRA, the LIFE Foundation recently released a new study, the Life Insurance Barometer Study. Our findings showed that Americans, especially younger Americans, prefer to buy life insurance via the Internet, mail or by phone. Although 64 percent of consumers are still buying life insurance from a professional, far fewer are doing so than in the past.

Navigating the Money Game: Thoughts on the Ever-changing Life Settlement Industry

Many tales have been told about this misunderstood industry. The one I Iike best is, “the life settlement industry is dead.” If this were a text message, I would reply in all caps: LOL.

Tips for Successful Field Underwriting

Good field underwriting is critical in life insurance sales. It allows producers to set realistic expectations for their clients. When the client knows what to expect, the underwriting process will be smoother, less confusing and less time-consuming.

Simplified Issue May Mean More Sales, Less Comp

A new type of simplified issue life insurance may enable agents to sell more life policies but it may also cause those agents to take a haircut in their compensation percentage.

New Customer Preferences, New Distribution Landscape for Life Insurers

In recent years, life insurers have begun the process of adapting to a distribution environment which encompasses emerging technologies such as mobile, social media, digital marketing and online sales. Right now, however, life insurance distribution strategies still depend heavily on a network of captive or independent agents and brokers.

Life Insurance Business Declined 3.1% in 2010

A new A.M. Best Co. Statistical Study shows the face amount of life insurance policies issued during 2010 declined 3.1% to $2.87 trillion compared with a year earlier, according to the latest issue of BestWeek U.S./Canada. Term life on a business issued basis marked a steeper descent, falling 11.7% to $1.13 trillion. The five A.M. Best Statistical Studies featured in BestWeek looked at total life issued; ordinary life issued; term life issued; group life issued and credit life issued.

Combination Life Insurance Up 62%

Following strong double-digit growth in 2009, new premium sales of individual life combination products jumped 62 percent in 2010, reaching $1.2 billion, according to LIMRA’s research.

PPACA: NAIC Ices Agent Comp MLR Exclusion Effort

The National Association of Insurance Commissioners (NAIC) has backed away from the idea of supporting a congressional bill that could exclude insurance agent compensation from medical loss ratio (MLR) calculations.

Term Conversions – Balancing Value, Price and Risk

While almost every term carrier offers term-to-perm conversion provisions, individual company strategies drive what is provided in these provisions. Some companies (particularly mutuals) use term as a “foot in the door” to gain clients, selling less expensive term products to young families and then encouraging (and expecting) those consumers to convert to permanent products later. Pricing and producer compensation often reflect this high conversion expectation.

Term/UL Cuts into Traditional Term Life Sales

Term life insurers have been looking for signs of recovery in sales. Instead, last year’s new premium volume saw the largest decline ever reported: a 12 percent drop. The still-sluggish overall economy hasn’t helped, and policy replacement as a source of new premium has been down since the end of the term price wars. Finally, term carriers overall raised prices in 2010. These factors, however, pale in comparison to the impact of the new term-on-a-UL-chassis (or term/UL) designs that began appearing in late 2009.

MetLife: PPACA a boon to brokers

As some in the insurance industry vent their frustration over new policies, a MetLife poll notes reform is also the reason more employers are turning to benefits brokers, agents and consultants for help. In fact, according to the poll, roughly half of small and large employers say they'll be relying on benefits professionals now more than ever.

The Role of the Broker in a Post-Health Reform World

The effect of health reform on brokers will be monumental. No other social policy change in recent memory has driven as much transformative change in the brokerage business model as the Patient Protection and Affordable Care Act (PPACA) is predicted to.

Life insurance language: Is it creating irrelevance?

You’ve probably heard many presentations that include the bleak LIMRA statistics telling us life insurance ownership is at a 50-year record low. You may also hear over and over again about the shrinking and aging of the agent distribution system, the frailty of product profitability and the regulatory threats to some of the key benefits of buying (or selling) life insurance. These problems are not separate from each other. They are all tied at some level to the widening relevance gap between the consumer and the industry. Houston, we have a problem.

Americans Looking for Long-Term Growth, Guarantees

Life insurers may benefit from this trend if they provide products that meet consumers' demands, according to a Northwestern Mutual Life study.

Simplified Issue May Mean More Sales, Less Comp

A new type of simplified issue life insurance may enable agents to sell more life policies but it may also cause those agents to take a haircut in their compensation percentage.

Insurers Seeking Agents in Droves

Similar to New York Life and Nationwide, Allstate says it's hoping to add more agents all across the country.

Detailed letters can speed underwriting process

Every producer knows getting from illustration to application to issued to commission can be a long, agonizing process. The underwriter usually has been considered the culprit in causing many perfectly healthy prospects to be rated or declined.

LIMRA: Individual Life Sales Rise 2%

Total annualized premium revenue from new sales of individual U.S. life insurance was 2% higher in the fourth quarter of 2010 than it was in the fourth quarter of 2009.

Whole Life Taking on a Whole New Life

Whole life insurance may be an old standby in insurance circles but it is no longer sitting on the sidelines of insurance promotions. It may even become a regularly brokered product.

Barriers to Financial Advice For Non-Affluent Consumers

Millions of Americans are at risk of entering retirement without the resources necessary to maintain their standard of living and provide the financial security they need for their retirement years. Data from both the Health and Retirement Study and the Retirement Confidence Survey demonstrate that many workers approach retirement with very low amounts of wealth. For the middle class, recent economic trends of rising debt, personal bankruptcies and foreclosures tell a clear story of families struggling just to make ends meet.

PPACA: The Insurance Agent's Guide to the Next 12 Months

As the New Year dawns, a new set of PPACA provisions prepares to kick in. Whether you support reform or not, and whether the courts turn down all or parts of it or not, here’s what you may have to look forward to in the coming 12 months.

LIMRA: UL, Whole Life Sales Climb

Sales of universal life (UL) insurance increased 8% in the third quarter, and sales of whole life rose 6%, according to LIMRA, based on a summary of results from a survey of insurers in the U.S. individual life market.

New York Life: Sales Are Way Up

While the life insurance industry looks to address the lowest levels of life insurance ownership since WWII, not every carrier in the market is feeling pain.

Health Care Reform: How Disability Insurance Will Reach its New Audience

National health care reform – combined with the empowerment of consumers and today’s accessible, secure technology – is changing how, when, and which benefits are sold. While this is true for all insurance markets, it is particularly true for such voluntary products as disability insurance (DI).

The most expensive medical conditions for life insurance shoppers

Any medical problem that reduces your life expectancy will result in higher life insurance quotes, so the most “expensive” conditions are those that have the greatest impact on how long you’ll live.

Can P&C Agents Cross-sell Life Products?

For almost 20 years, I have observed different property/casualty insurance companies try to force, impress, coerce, cram, ram, insist, drag, draft, enforce, require, urge, strong arm, impel, impose and inflict the sale and marketing of life insurance products on their agents.

Many have tried and all have failed. Why?

Life Insurance Sales Plummet

LIMRA survey says that 30% of U.S. households have no life insurance whatsoever.

Voluntary critical illness sales catching up to cancer

Voluntary critical illness sales were up in 2009 but cancer sales lagged. In the latest Eastbridge annual U.S. Worksite Sales Report, critical illness sales increased almost 88 percent between 2008 and 2009 as compared to cancer sales which went down almost 8 percent.

Life Leads Voluntary Sales for 2009

Voluntary life sales accounted for 24 percent of all voluntary sales in 2009, and new life sales were $1.3 billion for the year, up about 14 percent over 2008, according to Eastbridge’s U.S. Worksite Sales Report.

Choosing the Perfect DI Prospect

In response to the lagging economy and lackluster life sales, many producers are renewing their focus on disability insurance (DI) as an income-bolstering strategy. It’s a good plan because now, more than ever before, American workers understand the serious need for income protection. If you haven’t dipped your toe in the DI pool, now’s the time! If you’re unsure how to get started, here’s a quick rundown on how to choose the perfect DI prospect.

The Economics of Life Insurance Distribution

Presentation from the SOA 2010 Life & Annuity Symposium, May 17-18, 2010.

Mid-Income Women Struggling Financially: LIMRA

Over half of middle-income women feel dissatisfied with their current financial situation and uncertain about their future financial needs, according to a new survey on reaching women customers.

Furthermore, almost a third of the women didn’t know how to achieve their financial goals, say LIMRA researchers.

Why Advisors Need To Compare LTC Provisions

Understanding long term care insurance terminology is often the cause of great confusion and frustration for advisors as well as consumers.

Much of the benefits terminology was derived from the long term disability industry, where it also bewildered applicants. Today, many LTC policies use simpler and more understandable concepts, but assessing the terms carefully is still essential, because terms differ between contracts and they may involve tradeoffs from traditional comprehensive LTC insurance.

Life Products Hit With Steepest Sales Decline Since WWII

After a 26% dive in the first quarter compared to a year earlier, individual life insurance annualized premiums dropped 20% in the second quarter, according to a new survey.

The Life Insurance Industry Needs To Get With The Times

The way it sells its products is stuck in another era, say Accenture's Michael Costonis and David P. Shatto in this Forbes piece.

Costonis and Shatto suggest that insurers explore commoditized, direct-to-consumer models, as well as non-traditional sales channels such as the Web, social networking, direct marketing and mobile applications.

Is the amount of coverage appropriate for the client’s financial situation?

From Bob Pedigo's series discussing the benefits of using the Laser Underwriting Approach, which utilizes an agency-based staff underwriter.

The Time Is Right For A Fraternal Renaissance

Historically, fraternals thrived when times were tough and the need for community was great. The time is right now for fraternals to refine their mission, promote the valuable but often overlooked contributions they make to communities, recruit new agents and members, and engineer a rebirth.

Life Insurance Marketing Strategy Grows in Importance as Consumers Cross Channels

A recent report from LIMRA highlighted the turbulent life insurance market. Ashley Durham, a senior analyst for product research at LIMRA, reported on November 30th that total individual life insurance sales declined 11% in the third quarter of 2009. Total individual annualized premium sales are down 19% year to date in 2009. But not all of the news was disappointing, as whole life grew and term remained flat year-to-date.

Life Web Searches Rise

Internet users searched for life insurance information on the Web about 16.6 million times in 2009, according to a Web traffic measurement firm.

Bank Life Sales Soar

U.S. banks sold 32% more life insurance during the first 3 quarters of 2009 than they did during the comparable period in 2008, according to Kehrer-LIMRA.

Kehrer-LIMRA, Windsor, Conn., has published percentage change figures, not figures on the total volume of life insurance products sold. Bank life sales account for just a portion of all U.S. life sales.

But the growth rate for life sales at banks far outpaced the life sales growth rate for the U.S. life insurance industry as a whole, Kehrer-LIMRA reports.

Bank Channel Growing in Life Insurance Sales

Like manufacturers seeking multiple distribution avenues, many life insurance companies have been looking for further sales channels. The bank channel, for one, has been gaining traction.

Mathas Sees Opportunities In Recession - Distribution

Because the life insurance industry weathered the recession so well, it now has the opportunity to remarket itself to consumers as a reliable and secure place to put their money, says Ted Mathas chairman of New York Life Insurance Company, speaking at the 20th annual executive conference for the life insurance industry in New York.

MIB: Life Activity Increases

U.S. life insurers received more requests for individual coverage in October than they did in October 2008, and activity for older applicants soared.

Pre-Game Coverage

Agents help prospective athletes insure their future—even before they’re eligible to turn pro.

Making the transition from life to long-term care insurance

As financial services professionals, life insurance producers have the enormous obligation to help protect their clients, and their clients’ families, against the financial risks they face. However, many Americans today may be under-prepared to deal with the financial risk associated with the need for long-term care.

MIB: 45-69 Age Group Awakens

U.S. life insurers received fewer requests for individual coverage from young applicants in September than they did in September 2007, but activity for older applicants was stronger.

Life Settlements: Legal Rights and Opportunities for Insurance Policy Owners

Article by Chris Orestis, Life Care Funding Group, published July, 2009: New York State Bar Association Elder Law Journal.

What's Going On: Advances in Medical Testing Benefits Underwriting

Even this math-challenged editor can define the most famous equation in physics — “energy equals mass times the speed of light squared,” or E=MC2. Did you know that life underwriters operate under a similar principle these days? It’s U=IS2, which stands for “underwriting equals information times the speed of decision-making squared.”

Are there any avocation, financial, aviation or legal concerns?

This is the eighth article in a series of 12 discussing the benefits of using the Laser Underwriting Approach, which utilizes an agency-based staff underwriter. Each story in the series addresses one of the 10 preliminary questions that make this approach effective. (Earlier articles in the series can be accessed here.)

Life Insurance Sales Nosedive, Worst Drop in 67 Years

Individual life insurance annualized premiums plunged 20% in the second quarter, according to LIMRA’s U.S. Individual Life Insurance Sales report. For the year to date, sales fell by 23%. In a statement, LIMRA senior analyst Ashley Durham called the drop-off the “steepest six-month decline since the second half of 1942.”

Flummoxed Over Bancassurance

Best's Review essay by Hank George argues that underwriting poses no obstacle to life insurance sold by banks, and that with today's rapid underwriting tools, banks should be using this opportunity to sell to the under-served middle market BECAUSE of the rapid, efficient underwriting.

LIMRA/McKinsey Study Reveals How Life Insurers Can Optimize Advisor Performance

A multi-faceted approach is the best way to enhance advisor performance, according to a major new study of distribution in the life insurance industry recently released by LIMRA and McKinsey & Company. The study, conducted in the fall of 2008, surveyed more than 1,200 advisors across a broad range of distribution channels to identify the challenges facing the industry and practical steps that carriers can take to enhance productivity and retention.

Sharp Quarterly Drop in Individual Life Sales: LIMRA

New annualized premium for individual life insurance dropped 14% in Q4 '08, ending the year with an overall 7% decline, according to LIMRA's quarterly sales survey.

Institute Sees More Americans Losing Insurance

More Americans will lose their health insurance as the economy weakens, health care becomes more expensive and fewer employers offer coverage, the U.S. Institute of Medicine said in a report on Tuesday.

What's Going On: Advances in Medical Testing Benefits Underwriting

Even this math-challenged editor can define the most famous equation in physics — “energy equals mass times the speed of light squared,” or E=MC2. Did you know that life underwriters operate under a similar principle these days? It’s U=IS2, which stands for “underwriting equals information times the speed of decision-making squared.” (Lifeinsuranceselling.com)

Understanding the Underwriting Challenges of the Age 65-Plus Market

When working with an older client in the planning process, the individual’s health may be a critical component of the underwriting equation. Right from the start, there are certain issues that should be taken into consideration.

The Financial Underwriting Test: "Does It Make Sense?"

When it comes to financial underwriting, there is one key question: "Does it make sense?” It's important because this is the question underwriters focus on when evaluating life insurance applications for financial risk.

The Vast Difference Between Life Settlements and STOLI

As life settlements (or viatical settlements), have grown enormously in popularity and use over the past few years, regulation of this secondary market has become a headline issue for many states, garnering a great deal of attention (and controversy) among national organizations such as the National Association of Insurance Commissioners (NAIC) and the National Conference of Insurance Legislators (NCOIL). Consumers, institutional investors, financial advisors, and the “primary market” insurers, as well as regulators and public policy makers are all very interested in the handling of life settlements.

Latest Developments in Identifying Cardiac Risk

Heart disease continues to be the leading cause of death for Americans, according to the Centers for Disease Control.1 Fair, inexpensive, and accurate assessment of health risk presents a challenge to all insurance companies. Research in clinical medicine is impacting insurance medicine in new and exciting ways and is transforming how companies assess the cardiac risk of a proposed insured. New laboratory testing evaluating insurance risk profiles will assist in more accurately classifying cardiac risk. It is important, therefore, to review the new and existing laboratory markers that are available in your clients’ cardiac mortality risk.

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